ORDERING: GOING GLOBAL

Book marketing involves a complicated relay process. At one end is the author who engages in friendly exchanges with the publisher. At the other end is the reader. The friendly reader could, perhaps, buy the book from the friendly author or friendly publisher, but no, there are market forces that demand otherwise. Big Big book stores, or on-line chains such as Amazon, are set up to buy books from a distributor who fronts for the publisher (who, in turn, holds friendly exchanges with the author.) Small book sellers do not like to deal with small publishers as they have to spend money setting up separate accounts.

Up to now the distributor has been missing in this relay, but no more! Fields Publishing has now linked up with IPG, the Independent Publishers Group, one of the largest book distributors nationally and world wide. They will sell directly, or through booksellers. The book should be available through chains such as Barns and Noble, later this year . IPG issues its catalog in May and the catalog will contain a full page promotion. At present the simplest method to obtain the book is to order from IPG by phone.

Order by Telephone: IPG Orders: 800-888-4741.

IPG Himalayan Portfolios Click

Web IPG general: http://www.ipgbook.com/

Enter Kenneth Hanson for information.

E-mail IPG Enquiries: frontdesk@ipgbook.com.